Our Team

Much like a product that is only as good as the ingredients that make up the whole, our team members are each an integral part of our company and overall success.

Lee Murphy

Founder and Chief Innovation Officer

With a background in accounting and bookkeeping, Lee Murphy ran several successful small businesses at the farm, including a Bed & Breakfast, a catering company and a cooking studio. In 2003 she followed her passion to Northwest Culinary Academy of Vancouver where she received a culinary diploma with honors. Her flair for flavour pairing and dedication to local, farm-fresh ingredients led her to the creation of a unique line of artisanal preserves. The Preservatory’s preserves have gone on to win awards, are sold around the world, and Vista D’oro Farms & Winery has become a culinary destination, attracting thousands of visitors each year. Lee’s experiences as a freelance writer honed her writing and recipe building skills and led to her first cookbook, The Preservatory, released by Appetite Random House. Lee is also an active member and Past President of Les Dames d’Escoffier, British Columbia Chapter.

Jane Ruddick, Ph.D.

J.R. Food Consultants,
Food Safety Consultant

Jane is a food professional with a diverse and in-depth knowledge of many aspects of food, food preparation, production and technology. Jane is also the author of numerous scientific papers and training manuals, and offers expertise in all areas of food processing and food service. From staff training and product development to quality assurance and crisis management.

Ali Samei

Wiseop Business Partners,
Production Consultant

Ali Samei has over 22 years’ experience in helping food processing industry clients achieve their production goals. His projects span a multitude of industries, and his clients include Raincoast Crisps, Yves Veggie Cuisine, Left Coast Naturals and Dare Foods.

Marisa Farrand

Food Hub Administrator

Organizer Extraordinaire, Marisa joined the P&G team in February 2020 and keeps everyone on task and on time – a mighty feat! Marisa’s background in office management and operations of a fast growing company gave her the tools for success to assist P&G in creating a well-run production facility and her experience bartending comes in handy for those late night ‘planning’ sessions!

Craig Richmond


Craig Richmond is a seasoned executive with a background in aviation, including pivotal roles at YVR and CEO positions with Vantage Airport Group at six airports in three countries. He is a keen believer in innovation and is on the executive of the Greater Vancouver Board of Trade. Craig holds a Master of Business Administration degree from the University of Manitoba.

Wendy Richmond


Wendy Richmond is a communications professional with more than 15 years’ experience in a diverse range of industries. She holds a bachelor’s degree in Communications and a certificate in Technical Writing from Simon Fraser University. Wendy has a keen eye for detail, is tech-savvy and has exceptional organizational skills. Areas of expertise include technical documentation, content development, and media relations.